Whats the Cure for Business Invisibility ?
November 20th, 2008Youve built your site and no one is coming? You had a grand opening that wasnt so grand.
Youve invested in expensive ads and still no sales?
Youre trying everything and yet nothing is happening.
Perhaps the problem is not what youre doing, its what youre NOT doing.
Ill let you in on a secret. If you want people to visit your Web site, dont invest all your time in search engines, search engines will find you. Instead, invest in a well written press release.
What is a press release?
A well-written press release has the power to echo your message globally. It can immediately tell the world of your companys success, grand opening, new site, and new products. The impact of a well-done press release can exceed a banner ad any day.
You cant buy this exposure (well you could, but why would you?), many businesses spend thousands of dollars on ads.
Get free publicity through a successful press release campaign at a fraction of the cost.
PR Optimization is a great tactic for increasing traffic and brand awareness. And lets face it; the links are kinda nice too.
Exactly how am I supposed to get traffic to my website? A lot of web site owners think that simply having a good web site is all you need to get loads of visitors coming your way. Sorry, but this is completely untrue.
Getting traffic to your website and making people aware of it takes a lot of hard work and planning, and a successful press release campaign could be exactly what your business needs.
How will visitors find your site if you dont tell them where its at? You could advertise yes, but for many advertising cost too much, however there is another way to drive traffic as well as receive FREE publicity for less than the cost of an ad.
How you ask? With the help of a press release campaign!
All webmasters, new and old, realize soon enough that traffic is the lifeblood of their website. Without it a website will simply be lost in the either somewhere out there on some server. Traffic is exactly what brings a website to life - the importance of this one thing cant be taken for granted. Bringing in traffic to your web site is not easy and it will take a lot of hard work. I can promise you that - but without a lot of traffic your website will not thrive.
Once an ad is discontinued or removed you are no longer advertising your business.
With a press release, it just keeps on giving.
Why use publicity?
-Credibility. Surprisingly, its estimated that 70 percent of news comes from sources outside of the traditional media sources. The majority comes to media channels in the form of press releases. These press releases are then picked up, reported on, and delivered to the public as news. Readers, listeners and viewers assume that an business/service/organization appearing in the media is tops at what they do. Everyone from clothing designers, tech companies, restaurants, entertainers and more, use a press release to increase their visibility.
-Cost-effective leads and sales. When newspapers, magazines, radio, TV or Web sites pick up your story, customers and clients visit your business, call for appointments, make reservations, plunk down their credit cards or walk in your front door, all for a fraction of what youd spend for advertising.
-Reputation building. Every time your name appears in print, online or potential customers hear it on the air, the likelihood grows that you come to mind when they need your products or services.
-A competitive edge. Since many businesses (especially smaller ones) ignore the power of publicity, media coverage positions you above competitors who have not pursued them.
Do Enough People Know About Your Business? Or are you just hoping they come across it?
Dont take chances, start a press release campaign today and start directing potential customers to your business or site!
Heres a company Ive tried and have had much success with. They are not the largest ones out there, however, their personal approach to my press release campaign made all the difference. I didnt just pay a fee and left in in their hands, they worked with me to come up with a targeted plan that not only increased my search rankings and visibility, but also sales.
Pr Depot- Press Release Services (click on photo)